A booking agent is an absolute must if you’re trying to break out. He will keep you working and keep bringing in cash flow. Booking agents normally charge from 10 to 15% of each show that they book. When you consider how many promotional packages you would have to send out on your own, and how many cold calls you would have to make, just so you continue to have gigs to play, you can see that a really good booking agent can be worth his weight in gold.
A booking agent’s most valued assets are his knowledge of music, his ability to market and sell his acts, and his Rolodex with all of his contacts throughout the music industry. A good booking agent has his finger on the pulse of what is happening with all types of gigs, and he knows where to put his acts so that they can make the most money. He has a great rapport with all types of clubs, festivals, and medium and larger venues.