Your promo kit is critical when you are trying to get a deal, so make sure you spend enough time and money on it. In many cases, your promotional package will be your first impression to someone in the music industry, so it has to be as professional as possible. Take into account that whoever is viewing your package has seen hundreds, if not thousands, of promo kits. So don’t expect to wow them with a huge package that proves you’re the greatest thing since sliced bread. Keep it simple, lean, and clean. You really only need a short biography, a good picture, an example of your music, and maybe some sort of press information.
Put all of that in a nice binder that can be kept together easily, and make sure that your name, address, phone, and other contact information are printed on everything that will be removed from the package, including the cassette case and the cassette, or the CD case and the CD. I’ve received lots of packages, and sometimes I’ve lost the CD cover but had the CD, or vice versa. Even if I thought the music was great, sometimes I couldn’t get in touch with the artist because there was no contact information on the CD.